So, if there’s a certain genre of content that you engage with more frequently (e.g., food), Instagram might rank content in that genre (e.g., food, restaurants, etc.) higher on your feed.Īn Instagram spokesperson told Business Insider that ranking of Instagram posts is not a popularity contest. Instagram looks at your past activity to gauge your potential interest. “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

When the algorithmic timeline was announced, Instagram mentioned that it shows you content that you’re likely to be interested in first: Interest: How much Instagram predicts you’ll care about a post Instagram revealed there are six factors that determine what you see in your Instagram feed: interest, timeliness, relationship, frequency, following, and usage. The Instagram Explore page works in the same way - it looks at the accounts you have interacted with before and uses those interactions to suggest content it thinks you might enjoy.īut the Instagram algorithm considers so much more than that. If you’re wondering why there always seems to be a new Instagram algorithm, it’s because the algorithm uses machine learning to customize what shows up in each person’s Instagram feed. How does the Instagram algorithm work? The 6 key ranking factors In this post, we’ll dig into the factors that influence the Instagram algorithm and share tips for increasing your chances of getting your content on more people’s Instagram timelines. The question is - how does Instagram determine which content meets that criteria? The Instagram algorithm was introduced to help surface the best, most relevant content to each user every time they check their Instagram feed.

A marketer's approach to sharing content in the IG feed.

Answers to Instagram's frequently-asked algorithm questions.

The most important ranking factors of the Instagram algorithm.

We’ll go through the factors that influence the ranking of your content and explain why the Instagram algorithm is actually great for marketers. We’ll break down the Instagram feed for you.

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